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Suhreta Tatarovic: new knowledge immediately applicable

“When I grew up in the Netherlands, I had no idea how life in Bosnia would be”, says Suhreta Tatarovic. She came to the Netherlands as an eight-year-old girl and studied International Business and Languages at the HES [School of Economics]. She is now working as a marketing expert at a sugar refinery through the intermediary of the IOM. Her work includes training courses to the staff about internal communication, advertising and competitive positioning.

Her Bosnian colleagues gave her a warm welcome. Suhreta, “They regard me as one of them. I know the culture and the war past. And as I do not belong to the permanent staff and therefore occupy a neutral position within the company, they are very open towards me and put the newly acquired knowledge immediately into practice. Frankly, I had expected them to regard me as too Western and to be more distant, but the opposite is true.”

 

Her work in Bosnia created an interest in Suhreta. “I do not know yet what I am going to do in the future and where this will be. I am learning an awful lot about how to penetrate new markets. So it is a useful experience both for the sugar refinery and myself. Officially, I’ll be staying for another month, but any extension of the assignment will be profitable both for me and the company.”

“Besides providing me professional work experience, this project also helps me to examine who I really am. I think that the people in the company feel that I carry Bosnia in my heart. Although I am well integrated in the Netherlands, I still feel partly Bosnian. This project enables me to do something in return for my country.”

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